NEWSLETTER ON SERIALS PRICING ISSUES

NO 116 -- July 24, 1994

Editor: Marcia Tuttle

ISSN: 1046-3410


CONTENTS

116.1 FROM THE EDITOR, Marcia Tuttle

116.2 FAXON UPDATE, Judy Davis

116.3 AFTER THE FALL, Susan Davis


116.1 FROM THE EDITOR

Marcia Tuttle, tuttle@gibbs.oti.unc.edu.

Last month several members of the newsletter editorial board were at NASIG. 

We took our trays one lunchtime and sat together for an informal editorial 

board meeting. I had commented to the board earlier that there seemed to be 

little news coming in about serials prices. One of the members responded: 



     This raises the question of whether the serials pricing crisis will 

     continue to be such a flaming issue in the future and whether the 

     focus of the newsletter needs to be expanded somewhat -- to include 

     issues beyond just prices that occur between publishers, librarians, 

     and agents. There are definitely issues that could benefit from cross-

     fertilization in the newsletter format that are not strictly based on 

     serials prices. There have been the recent questions about e-journal 

     formats and pricing strategies. More of this will probably arise in 

     the future, and there is a real need for feedback and discussion. I 

     don't know another format where these issues can be raised. Nothing 

     else has the immediacy of the Newsletter. And the librarian electronic 

     discussion groups are probably not monitored by very many publishers 

     because the majority of material would be too oriented to library 

     applications. 



Another asked for "more emphasis upon strategic issues -- role of publish-

ers, agents, librarians, academics in the electronic publishing era." Still 

another suggests "such things as delivery of articles via document delivery 

which would include pricing and copyright, and the impact on subscriptions 

to the paper; use of Internet by publishers, etc. to distribute article 

information."



Editorial board members recommended not only that we officially expand the 

scope of the newsletter, but that we change the title -- expand the title, 

too. I gasped, visions of snakes in the grass dancing in my head. Indeed! 

Something like _Newsletter on Serials Publishing Issues_, they told me. The 

rest of the editorial board members have had a chance to comment, and they 

concur.



Now we would like to know what newsletter readers think. Should we broaden 

the scope of this newsletter? Should we change the title? What should be 

the scope? The title? If you'll tell me your ideas and feelings about this, 

I'll pass them on to the others. Then, with your help, we'll decide what to 

do. 



116.2 FAXON UPDATE

Judy Davis, President (via Mike Markwith), The Faxon Company, Westwood MA.

Good News! Faxon is pleased to inform all of its clients that we have just 

signed a Purchase and Sale Agreement with Swets & Zeitlinger BV, a major 

European subscription agency, for the sale of Faxon's European subsidiar-

ies. We look forward to a closing on August 5, 1994.



We are also moving toward completion of the sale of our other operations to 

R.R. Donnelley & Sons Company, a 130-year old, "Fortune 120" New York Stock 

Exchange firm and North America's largest printer. We project a rapid clos-

ing and a smooth transition of ownership.



These sales will allow Faxon to pay all outstanding debts owed to publish-

ers (and recapitalize the parent company). They will also provide Faxon the 

strong financial backing we need to establish both continuity and stability 

for all of our subscription servicing business.    



As always, Faxon's global network will continue to supply all titles, both 

US and non-US, to all of our clients worldwide. We thank you for your con-

tinuing support and look forward to providing you with better and better 

service going forward. Naturally, we will keep you advised as we move for-

ward and our business arrangements are concluded. 



116.3 AFTER THE FALL: SERIALS MANAGEMENT IN THE POST-CRISIS AGE. REPORT ON THE ALA/ACRL JOURNAL COSTS IN ACADEMIC LIBRARIES DISCUSSION GROUP

Susan Davis, SUNY at Buffalo, unlsdb@ubvm.cc.buffalo.edu.

Nowhere was the lower attendance at this year's ALA conference and the 

spread out meeting locations more noticeable than at this meeting. Jim 

Mouw, chair, faced an audience of no more than 30 people. Considering the 

interest this meeting generated on the e-waves beforehand I was expecting a 

large turnout. It was truly a shame that more people could not attend this 

session, my report will hardly give the speakers full justice to their 

excellent presentations.



-- The Serials Survey Project: Zero Based Collection Development at LSU. 

October Ivins, Head, Acquisitions and Serials Services, Louisiana State 

University, described two pilot projects that had been undertaken at her 

institution.



First, she informed us that LSU has had a flat materials budget for the 

past ten years, spending about 85% for serials. Faculty have indicated the 

desirable ratio is 65%. After three cancellation exercises with exhaustive 

faculty review, there was consensus to cancel only $60,000 from their 

$2,000,000 serials budget! Seventy-five percent of the titles identified as 

potential cancellations were ranked as essential by at least 2 departments. 

Cancellation efforts simply were not effective in reducing the percentage 

of the budget spent on serials.



A new strategy of identifying what is needed, not evaluating what is al-

ready purchased was implemented. In late 1992 UnCover was introduced in the 

library for document delivery. In early 1993 the Dean of the Library met 

with the Dean of Basic Sciences and the Head of Collection Development met 

with the Chair of the Chemistry Department to discuss the new strategy. The 

library would subsidize a one month test of document delivery to satisfy 

faculty members' journal needs. Each faculty member was limited to 30 es-

sential journals. The library's goal was to have faculty distinguish what 

was really needed on campus from what was acceptable via document delivery.



After one month, the faculty had identified 287 unique essential titles, 

212 were already owned by the library. One third of the list was claimed by 

one faculty member, one third by two, and the remaining third by three or 

more. Document delivery access was acceptable for 40% of the titles. The 

faculty had discovered they could really obtain articles in a timely fash-

ion.



The next step was to extend this pilot project to the Geography and Anthro-

pology Department. They had identified 1800 titles as essential in previous 

reviews. After using UnCover, the number of essentials decreased to fewer 

than 600, 60% already in the LSU collection. Faculty interest in the essen-

tial titles matched the Chemistry numbers, one third requested by one fac-

ulty, one third by two, one third by three or more.



The Library has formed a planning group to extend the project to additional 

departments in the sciences in 1994/95. They expect next year's cancella-

tion efforts to make significant use of the document delivery data, and 

they may actually order some new subscriptions! The project is expected to 

expand to the social sciences and humanities in 1995/96. Then it is expec-

ted to be an ongoing process.



-- Electronic Journals and the Management of Information: The View from One 

Publisher's Window. Janet Fisher, Associate Director for Marketing, MIT 

Press, stated that she is still being asked to publish new paper journals. 

Not all editors are anxious to embrace the new electronic format. There is 

a lot of concern about licensing arrangements, the wide range of products 

available, and access to electronic formats.



MIT Press worked with Michael O'Donnell at the University of Chicago on an 

idea for an electronic journal in computer science, which resulted in the 

development of the _Chicago Journal of Theoretical Computer Science_. They 

hoped to learn how the academic community would accept an electronic jour-

nal for tenure considerations and how abstracting and indexing would be 

handled. MIT Press would develop some in-house expertise with this new 

format and learn to understand the market and costs for such an endeavor.



The journal is a refereed scholarly journal with a goal of six-week turna-

round for peer review. Individual articles will be published as each is 

ready, and subscribers will be notified electronically of the availability 

of a new article. It will be indexed by _Mathematical Reviews_. Once pub-

lished, articles will remain intact, corrections will have pointers to the 

original, revised articles may be published after going through peer re-

view. Subscribers will sign onto an unmoderated listserv, and individual 

articles will be published as available. A notice of availability will be 

posted to the subscriber listserv. Annual subscription price is $30 for 

individuals, $125 for institutions. Ms. Fisher explained that there is very 

strong price resistance in the individual market, hence the large price 

differential.



A paper document delivery service for non-subscribers will be availability 

through the MIT Document Delivery Service. The Press will supply electronic 

copies, maintaining LaTex and PostScript files for several years. MIT's 

Information Systems will store the LaTex source files and refresh them 

every five years. The MIT Document Service will receive PostScript files 

from which they will supply paper copies to non-subscribers. The Scholarly 

Journals project at Virginia Tech will receive both forms for storage.



MIT has had to modify their subscription system to handle orders for this 

journal. They have established three email addresses, one to handle orders, 

one to handle payments, and one for general correspondence. They are, how-

ever, pursuing their traditional marketing efforts. To date they have 12 

subscribers, they expect to start publishing in the fall. The annual goal 

is to publish a group of articles which will approximate the number of 

those published in a traditional print journal. The e-mail address for 

orders is journals-orders@mit-edu.



-- Document Delivery and Collection Management -- Strange Bedfellows? Mar-

tha Whittaker, General Manager, The UnCover Company, selected this provoca-

tive title to emphasize her belief that we should be designing systems to 

incorporate document delivery, publishers and collection managers in a 

partnership. Document delivery should be as widely accepted as interlibrary 

loan.



She believes that document delivery has been accepted as a regular alterna-

tive to ownership by libraries. Consider that today: access is a part of 

many collection development policies, "just in time" versus "just in case" 

has moved into mainstream thinking, it is easy to have unmediated document 

ordering by patrons, new and better technology is developed for document 

delivery.



So far libraries are reporting considerable amounts of money saved on sub-

scriptions; far less is being spent on document delivery.



She also saw a role for UnCover as a service bureau for smaller e-publish-

ers to mount their e-publications on the UnCover computer and be accessible 

with UnCover's search engine. Many libraries are still nervous about the 

best way to subscribe to electronic journals, so this service bureau/clear-

inghouse concept would be beneficial to libraries as well.



There are still some concerns regarding accreditation issues and personnel 

considerations. Document delivery is a very labor intensive operation.



Still, an effective partnership between document delivery vendors and col-

lection managers will result in better service to library patrons.

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Statements of fact and opinion appearing in the _Newsletter on Serials 

Pricing Issues_ are made on the responsibility of the authors alone, and do 

not imply the endorsement of the editor, the editorial board, or the Uni-

versity of North Carolina at Chapel Hill.

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Readers of the NEWSLETTER ON SERIALS PRICING ISSUES are encouraged to share 

the information in the newsletter by electronic or paper methods. We would 

appreciate credit if you quote from the newsletter.

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The NEWSLETTER ON SERIALS PRICING ISSUES (ISSN: 1046-3410) is published by 

the editor through the Office of Information Technology at the University 

of North Carolina at Chapel Hill, as news is available. Editor: Marcia 

Tuttle, Internet: tuttle@gibbs.oit.unc.edu; Paper mail: Serials Department, 

CB #3938 Davis Library, University of North Carolina at Chapel Hill, Chapel 

Hill NC 27514-8890; Telephone: 919 962-1067; FAX: 919 962-4450. Editorial 

Board: Deana Astle (Clemson University), Jerry Curtis (Springer Verlag New 

York), Janet Fisher (MIT Press), Charles Hamaker (Louisiana State Universi-

ty), Daniel Jones (University of Texas Health Science Center), James Mouw 

(University of Chicago), and Heather Steele (Blackwell's Periodicals Divi-

sion). The Newsletter is available on the Internet, Blackwell's CONNECT, 

and Readmore's ROSS. EBSCO customers may receive the Newsletter in paper 

format.



To subscribe to the newsletter send a message to LISTSERV@GIBBS.OIT.UNC.EDU 

saying SUBSCRIBE PRICES [YOUR NAME]. Be sure to send that message to the 

listserver and not to Prices. You must include your name. To unsubscribe 

(no name required in message), you must send the message from the e-mail 

address by which you are subscribed. If you have problems, please contact 

the editor.



Back issues of the Newsletter are available electronically. To get a list 

of available issues send a message to LISTSERV@GIBBS.OIT.UNC.EDU saying 

INDEX PRICES. To retrieve a specific issue, the message should read: GET 

PRICES PRICES.xx (where "xx" is the number of the issue). 

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