NEWSLETTER ON SERIALS PRICING ISSUES

NO 122 -- October 16, 1994

Editor: Marcia Tuttle

ISSN: 1046-3410


CONTENTS

122.1 FROM THE EDITOR, Marcia Tuttle

122.2 WILLING THE FUTURE, Bernard Naylor

122.3 PAPER TO ONLINE, Judith Hopkins


122.1 FROM THE EDITOR

Marcia Tuttle, tuttle@gibbs.oit.unc.edu.

As long as I inadvertently sent all 1800 of you a message telling you I was 

in South Africa, I might as well take the opportunity to say something 

about the trip. I had the pleasure of making three formal presentations (to 

a plenary session of the South African Institute of Library and Information 

Science, to the South African Serials Interest Group of SAILIS, and to the 

Western Cape branch of SASIG) and of meeting with librarians at five uni-

versity libraries, a special library, and one of the national libraries -- 

as well as visiting Kruger National Park and tourist attractions in the 

Western Cape. I had been worried that what I was to say might not be rele-

vant to South African librarians, but on my very first visit, to the Seri-

als Department at University of the Witwatersrand in Johannesburg, both 

those librarians and I were amazed to learn that our concerns were the 

same: prices, document delivery, cooperation, doing more with less, dealing 

with less than perfect online systems. Formal discussion or informal con-

versation, we were "all on the same page," as the athletes say. There are 

differences. The Rand is not very healthy right now, and, to make things 

worse, South African libraries must import a much higher percentage of 

their journals than libraries in the United States. The country has a dif-

ficult task ahead in educating all of its people. I heard a lot about gold, 

diamonds, platinum, and oil, but to my mind, South Africa's greatest re-

source is its people. The persons I met are wholly supportive of the new 

government and its objectives, and they are working very hard to ensure the 

success of the "New South Africa." They are aware of the country's many 

problems, but they are determined to bring about startling change, change 

that has already begun. I assumed this would be a once in a lifetime visit; 

now I will plan to go back.



When I returned to my computer, I found three contributions on the same 

theme: the shift from paper to electronic publication. Two are in this 

issue, and the third is in the next issue, which should follow immediately. 

We'll catch up on other things in no. 124.

122.2 WILLING THE FUTURE: THE TWENTY PERCENT GAME

Bernard Naylor, University of Southampton, b.naylor@soton.ac.uk.

To what extent can people's expectations determine the future shape of 

things? This is one of the questions underlying an exercise I recently 

carried out in my role as Chair of the Advisory Committee on Scholarly 

Communications of the UK Standing Conference of National and University 

Libraries (SCONUL). I am very conscious of the great uncertainty about the 

future which most people in the journals business feel. But I wondered 

whether I might find a broad level of agreement as to the pace at which 

events are likely to unfold.



There are about one hundred university libraries in full SCONUL membership, 

and over the summer I put the following question to them:



Given the disproportionate increase in the cost of printed journals, and 

the impact of information technology, and given any other factor you think 

may be relevant, by what date do you think that the number of print-on-

paper journals currently received by your library will have declined to 

twenty per cent of the present number?



The question carried the assumption that some journals will continue to be 

supplied as print on paper for ever -- in practical terms as far as we 

mortals are concerned. The question being asked was: how soon, do you 

think, will "time up" be called on the remainder?



Every library has a good reason for its own answer. For example those li-

braries which are heavily biased towards science and technology, where both 

the problem and the opportunity are greatest, would naturally tend to pre-

dict an earlier date, and the libraries strong in humanities a later one. 

So I expected to receive a variety of answers.  

 

I closed the book when I had received 58 replies. The best way to give the 

outcome is in date bands - which go as follows:



                              1995-2000     8

                              2001-2005     7

                              2006-2010    18

                              2011-2015     8

                              2016-2020     7

                              2021-2025     2

                              2026-2030     1

                              2031-2040     0

                              2041-2045     2

                              2046-2050     3

                              >2050         2



As you can see, the period 2006-2010 is strongly favoured, and if you add 

the two immediately preceding periods, you have already accounted for more 

than half the respondents. There is a flavour of consensus to this, consid-

ering how far ahead we are looking.



It is interesting to reflect on these predictions in the light of statis-

tics of current journals holdings. For example, I predicted 2010 -- before 

I saw the other predictions. This means the University of Southampton Li-

brary, which currently takes 6,000-6,500 titles will have to shed at least 

300 printed titles a year, every year between now and 2010. We are certain-

ly not shedding at that rate right now. Not surprisingly, we must all ex-

pect that there will be a "cancellations curve" which will probably start 

to rise significantly more steeply early in the next century, if these 

predictions are to come true.

 

One thing we shall probably find is that titles will not waste evenly 

across the board, or even evenly in a broad subject area such as "science" 

or "medicine." Some subjects (e.g. high energy and theoretical physics and 

certain areas of the life sciences) seem to be exploring options more rap-

idly than others. We may therefore suddenly find ourselves with a viable 

option for electronic access in one subject which will lead to huge cancel-

lations of print very rapidly in that particular subject area.  



Another interesting question is: are librarians to be Leninists or Trotsky-

ists? As I understand it, Leninists say: "Since history tells us that it is 

bound to happen, we must await the inevitable but be prepared to adapt to 

it." Trotskyists, on the other hand, say: "Since history tells us that it 

is bound to happen, we must do all we can to hasten the inevitable."  



It would be interesting to me to know how such an exercise would turn out, 

if the same question were put to the Directors of libraries in membership 

of the ARL. Of course, the outcome of the SCONUL response may already be 

tending to skew the result. Still, if we had a situation where the vast 

majority of library directors in the UK and the US were of common mind on 

this matter, it might divert our energies from speculation to organisation. 

As I hinted at the beginning, if we're most of us convinced about the time 

scale in which it is likely to happen, that could be quite a powerful im-

petus in itself towards making it happen.

122.3 PAPER TO ONLINE: NECESSARY PREPARATION

Judith Hopkins, State University of New York at Buffalo, uldjh@ubvm.cc.buffalo.edu.

Report of a talk by Professor Michael J. O'Donnell of the Department of 

Computer Science, University of Chicago, Managing Editor of the _Chicago

Journal of Theoretical Computer Science_.



                Sponsored by the Dept. of Computer Science

                           University at Buffalo

                 Friday, 7 October 1994,  3:00 - 4:15 pm.



The announcement for this lecture said that the focus of his lecture would 

be on the inevitability that most scholarly publications will divert from 

printed paper to online formats, and the necessary preparations that must 

be done to accommodate this change.



The Chicago Journal... will have conventional peer review, will be pub-

lished by the MIT Press (which has promised to archive it "in perpetuity"), 

will be issued in LATEX format which is already the format primarily used 

by authors in the fields of theoretical computer science and mathematics, 

will be marketed to libraries at a price ($125.00) that is cheaper than the 

equivalent printed journal, will allow subscribers to copy, print, and 

otherwise integrate its articles into local databases, and will be distrib-

uted by FTP, Gopher, WAIS, and WWW. No issues have yet been distributed.



Perhaps the primary issue that a would-be publisher of an electronic jour-

nal has to decide is what is the right format in which to save definitive 

copies of articles. Related to that is How should scholars communicate? And 

how can the publisher/editor make it happen?  As he pointed out one is torn 

between the Scylla of the ideal and the Charybidis of current realities. 

His guideline: "Think ideally and operate opportunistically."



               What are the values of journal publications?



         1.   Certification as a significant contribution.

         2.   Standardization for discussion and citation.

         3.   Distribution to current readers [Dist. in space]

         4.   Archiving for future readers [Distribution in time]

         5.   Attention as a critical resource.



         The actors in the scholarly publications enterprise are:



         1.   The author who writes the text.

         2.   The editor who judges quality and relevance.

         3.   The publisher who announces and makes available.

         4.   The archivist [library] who/which preserves.

         5.   The readers who read, use, and cite the publication.



The electronic environment is moving the publisher and archivist roles 

closer together. In some cases the publisher may be the archivist.



Journal articles are text; but what is text? A computer scientist might 

define text as a data structure. Structure is not something that is inher-

ent in a text but consists rather in the manipulations that can be per-

formed on the text to indicate the internal relationships within it.



Professor O'Donnell went on to describe types of data structures for textu-

al formats in a continuum of abstraction.



1.   Geometric.

     *    Expressed as Bitmap, or Pixel images

     *    Deals with Dots and Coordinates.

     The Cornell Project is taking this approach.



2.   Typographic

     *    PostScript, DVI, MacWrite, TeX, TROFF

     *    Characters, Fonts, Point sizes, Lines, Pages



3.   Sequential (its purpose is to present characters)

     *    ASCII, Character sets

     *    Characters, Cases, Control characters



4.   Structural

     *    None yet, but LaTeX, AmSTEX, SGML come close

     *    Sections, Paragraphs, Titles, Sentences, Words

     The Chicago Journal is taking this approach



5.   Semantic; or, Artificial Intelligence

     *    Knowledge bases, Semantic Nets

     *    Concepts, Objects, Predicates



With the Chicago Journal he is focussing on providing textual data; NOT on 

providing a specific interface to the journal (which is the approach OCLC 

is taking with the _Online Journal of Clinical Trials_ and its other online 

journals). Instead he is cooperating with those who specialize in interfac-

es.



In conclusion he touched briefly on how network publications might be fi-

nanced. Having dismissed the tollroad analogy as unworkable he noted that 

many such operations are done on a shoestring (e.g., Psycoloquy). The dis-

advantage of this approach is that it provides few opportunities to try 

different approaches to determine which might be best. The archiving func-

tion tends to be rather weak under this approach, he held.



Grant support is another possibility but rather rare. The Chicago Journal 

is therefore depending on subscriptions, from both libraries ($125.00) and 

individuals ($30.00).



Most of the questions and comments came from the computer science members 

of the audience and were technical in nature.  Only at the end were some 

library concerns raised: e.g., permanency of archiving, authenticity of 

texts. He expressed the hope that libraries would acquire the Chicago Jour-

nal, catalog it, and make it available locally in any one of a variety of 

ways.


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Pricing Issues_ are made on the responsibility of the authors alone, and do 

not imply the endorsement of the editor, the editorial board, or the Uni-

versity of North Carolina at Chapel Hill.

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The NEWSLETTER ON SERIALS PRICING ISSUES (ISSN: 1046-3410) is published by 

the editor through the Office of Information Technology at the University 

of North Carolina at Chapel Hill, as news is available. Editor: Marcia 

Tuttle, Internet: tuttle@gibbs.oit.unc.edu; Paper mail: Serials Department, 

CB #3938 Davis Library, University of North Carolina at Chapel Hill, Chapel 

Hill NC 27514-8890; Telephone: 919 962-1067; FAX: 919 962-4450. Editorial 

Board: Deana Astle (Clemson University), Christian Boissonnas (Cornell 

University), Jerry Curtis (Springer Verlag New York), Janet Fisher (MIT 

Press), Fred Friend (University College London), Charles Hamaker (Louisiana 

State University), Daniel Jones (University of Texas Health Science Cen-

ter), James Mouw (University of Chicago), and Heather Steele (Blackwell's 

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