NEWSLETTER ON SERIALS PRICING ISSUES

NO 143 -- September 9, 1995

Editor: Marcia Tuttle

ISSN: 1046-3410


CONTENTS

143.1 LETTER TO LIBRARIANS FROM ELSEVIER'S CHAIRMAN, Herman P. Spruijt

143.2 AN INTERESTING JOURNAL MARKETING PLOY, Jeannette Buckingham

143.3 FROM THE MAILBOX


143.2 AN INTERESTING JOURNAL MARKETING PLOY

Jeanette Buckingham, University of Alberta, jbucking@gpu.srv.ualberta.ca.

[Received July 20, 1995. -Ed.]

I have been approached by a faculty member who had had two small articles 
accepted for publication by a relatively new British journal, titled _Endo-
crine_ (published by Macmillan). Subsequently, he was sent a bill for ap-
proximately $900 in page charges, accompanied by a yellow sheet with the 
following message: 

                                 "BE A HERO!!
    If your institutional library subscribes to ENDOCRINE--no one at your 
    institution will be billed page charges. Please send your librarian a 
    note requesting that your library subscribe..."  

The journal is not a high priority among our users (except for the poor 
fellow with the $900 page charges), has not yet been accepted for indexing 
for Medline, has not been requested on interlibrary loan, and is at the end 
of a very long list of desiderata we can't afford.

This practice may be common in other disciplines, but I find it a pretty 
low form of blackmail. Having been an editor in a previous life, I sympa-
thize with the problems of starting new journals; as a librarian, I am less 
sympathetic to additional redundant journals, especially those who invite 
us to subscribe while holding a gun to the heads of our clients.

My feeling -- or one of my more printable feelings! -- about this effort on 
the part of the editors/publishers of _Endocrine_ to market the journal by 
threats of page charges smacks of a publication about to bite the dust. You 
might be interested that two years after starting life as _Endocrine Jour-
nal_ it changed its name to _Endocrine_ -- another half-baked marketing 
ploy perhaps? Macmillan should know better.

Could anyone give me a little perspective on this, please? Thanks for any 
advice you can provide.

143.3 FROM THE MAILBOX

The mailbox is: tuttle@gibbs.oit.unc.edu.

>From Barbara Via, University at Albany (bv848@cnsvax.albany.edu):

I am new to the list and am wondering if there has been discussion/concern 
over MCB University Press' taking over _Collection Building_ and also _The 
Bottom Line_, two periodicals formerly published by Neal Schuman. These two 
titles have always been very reasonably priced. The MCB University Press 
Library Science titles that I am familiar with, _Library Review_ and _Li-
brary Management_, are priced at about $1200 US and $3199 US respectively! 
Does anyone know if _Collection Building_ and _Bottom Line_ will be going 
up astronomically in price as a result of the change in publisher?
----------

>From Dorothy Ruyak, Williams & Wilkins Publishers (druyak@wwilkins.com), 
writing on July 24, 1995 in response to discussion on various listservers:
     
In April, Williams & Wilkins enhanced its customer service capabilities 
when it moved to a new computer system called Publisher's Advantage Comput-
ing System. The advantage to us is greater flexibility in processing work, 
easier to access information in responding to customer telephone calls, and 
quicker response to special situations of interest to our customers. Advan-
tage is a product of T and B Computing out of Ann Arbor, Michigan.
     
One of the first activities on the new system was to send renewals to  
subscribers in 1994 who had not renewed. We focused on those subscribers 
who subscribed through a subscription agent in the past, but who, according 
to our records, had not renewed for 1995. Because of the conversion and the 
way the records were maintained on the old system, a number of renewal 
notices were sent to those who had already renewed through a new agent. In 
some cases, institutional subscribers received as many as 54 separate, 
seemingly duplicate, notices. We apologize for any inconvenience these 
notices may have caused, but thank you for your patience. Records were 
corrected as we received information from you.
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Statements of fact and opinion appearing in the _Newsletter on Serials 
Pricing Issues_ are made on the responsibility of the authors alone, and do 
not imply the endorsement of the editor, the editorial board, or the Uni-
versity of North Carolina at Chapel Hill.
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Readers of the NEWSLETTER ON SERIALS PRICING ISSUES are encouraged to share 
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The NEWSLETTER ON SERIALS PRICING ISSUES (ISSN: 1046-3410) is published by 
the editor through the Office of Information Technology at the University 
of North Carolina at Chapel Hill, as news is available. Editor: Marcia 
Tuttle, Internet: tuttle@gibbs.oit.unc.edu; Paper mail: Serials Department, 
CB #3938 Davis Library, University of North Carolina at Chapel Hill, Chapel 
Hill NC 27514-8890; Telephone: 919 962-1067; FAX: 919 962-4450. Editorial 
Board: Deana Astle (Clemson University), Christian Boissonnas (Cornell 
University), Jerry Curtis (Springer Verlag New York), Janet Fisher (MIT 
Press), Fred Friend (University College, London), Charles Hamaker (Louisi-
ana State University), Daniel Jones (University of Texas Health Science 
Center), Michael Markwith (Swets North America), James Mouw (University of 
Chicago), and Heather Steele (Blackwell's Periodicals Division). The News-
letter is available on the Internet, Blackwell's CONNECT, and Readmore's 
ROSS. EBSCO customers may receive the Newsletter in paper format.

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