NEWSLETTER ON SERIALS PRICING ISSUES

NO 240 – November 29, 1999

Editor: Marcia Tuttle

ISSN: 1046-3410


CONTENTS

240.1 REFERENCE LINKING SERVICE TO AID SCIENTISTS CONDUCTING ONLINE RESEARCH, Press release

 240.1 REFERENCE LINKING SERVICE TO AID SCIENTISTS CONDUCTING ONLINE RESEARCH
Press release dated November 16, 1999, submitted by John Tagler, Elsevier Science, j.Tagler@Elsevier.com

Contact:
Susan Spilka
Corporate Communications Director
John Wiley & Sons, Inc.
(212) 850-6147
msspilka@wiley.com

 Reference Linking Service to Aid Scientists Conducting Online Research: Scientific and Scholarly Publishers Collaborate to Offer Ground-Breaking Initiative

 New York, N.Y., November 16, 1999. Twelve leading scientific and scholarly publishers announced today that they are collaborating on an innovative, market-driven reference-linking initiative that will change the way scientists use the Internet to conduct online research. The reference-linking service represents an unprecedented, cooperative effort among

Academic Press, a Harcourt Science and Technology Company;
American Association for the Advancement of Science (the publisher of Science);
American Institute of Physics (AIP);
Association for Computing Machinery (ACM);
Blackwell Science;
Elsevier Science;
The Institute of Electrical and Electronics Engineers, Inc. (IEEE);
Kluwer Academic Publishers (a Wolters Kluwer Company);
Nature;
Oxford University Press;
Springer-Verlag;
and John Wiley & Sons, Inc.

It is expected to launch during the first quarter of 2000. Researchers will be able to move easily from a reference in a journal article to the content of a cited journal article, typically located on a different server and published by a different publisher. At the outset, approximately three million articles across thousands of journals will be linked through this service, and more than half a million more articles will be linked each year thereafter. This will enhance the efficiency of browsing and reading the primary scientific and scholarly literature. Such linking will enable readers to gain access to logically related articles with one or two clicks -- an objective widely accepted among researchers as a natural and necessary part of scientific and scholarly publishing in the digital age. The reference-linking service will be run from a central facility which will be managed by an elected Board and will operate in cooperation with the International Digital Object Identifier (DOI) Foundation. It will contain a limited set of metadata, allowing the journal content and links to remain distributed at publishers sites. Each publisher will set its own access standards, determining what content is available to the researcher following a link (such as access to the abstract or to the full text of an article, by subscription, document delivery, or pay-per-view, etc.). The service is being organized as a not-for-profit entity to safeguard the independence of each participating publisher to set their own access standards and conditions.

The service, which is based on a prototype developed by Wiley and Academic Press, was developed in cooperation with the International DOI Foundation and builds on work by the Association of American Publishers and the Corporation for National Research Initiatives. It takes advantage of the DOI standard and other World Wide Web standards and Internet technology. By taking a standards-based approach the international initiative is confident that the sophisticated demands of the readers of scientific and scholarly journals for linking of references can be implemented broadly and rapidly.

Representatives of the participating publishers and the International DOI Foundation are in active discussions with other scientific and scholarly primary journal publishers to make this a broad-based, industry-wide initiative. Through the reference-linking service publishers will have an easy, efficient and scalable means to add links to their online journals.

Interviews will be arranged upon request.

ACADEMIC PRESS (A HARCOURT SCIENCE AND TECHNOLOGY COMPANY) www.academicpress.com Contact: Ken Metzner, (619) 699-6830 kmetzner@acad.com

QUOTE FROM DR. PIETER BOLMAN, PRESIDENT OF ACADEMIC PRESS: "Using open standards will allow any primary publisher to easily participate in the reference-linking service while retaining control of their content. Linking in this way enables 'virtual aggregation' and removes the need for libraries to have multiple electronic subscriptions to the same content through different vendors. Readers of online journals will be able to go directly from references to the original content at publishers' sites."

AMERICAN ASSOCIATION FOR THE ADVANCEMENT OF SCIENCE (THE PUBLISHER OF SCIENCE) www.sciencemag.org
Contact: Nan Broadbent, Director, News and Information, (202) 326-6440, nbroadbe@aaas.org

QUOTE FROM RICHARD NICHOLSON, EXECUTIVE OFFICER OF THE AMERICAN ASSOCIATION FOR THE ADVANCEMENT OF SCIENCE AND PUBLISHER OF SCIENCE: "This reference-linking service marks the natural progression in online publishing by science journals. More researchers today are using the Internet in their work and this service will allow them to do so more quickly and efficiently. By providing this service we are able to fulfill one of our long-time goals -- meeting the needs of the scientific community."

QUOTE FROM FLOYD E. BLOOM, MD, EDITOR-IN-CHIEF OF SCIENCE: "This cooperative service creating links among online scientific papers should be recognized as a major step forward in gaining access to the recent body of literature, greatly surpassing any other private or government sponsored resource. Scholars everywhere should rejoice."

AMERICAN INSTITUTE OF PHYSICS (AIP) www.aip.org
Contact: Tim Ingoldsby Director of Business Development (631) 576 2266 TINGOLDSBY@AIP.ORG

QUOTE FROM EXECUTIVE DIRECTOR AND CEO, MARC BRODSKY: "When physicists first conceived of the World Wide Web, they envisioned that it would allow researchers to easily follow ideas from concept through completion. This initiative is a giant step toward the realization of that vision."

ASSOCIATION FOR COMPUTING MACHINERY www.acm.org
Contact: Bernard Rous, ACM Deputy Director of Publications, (212) 626-0660

BLACKWELL SCIENCE www.blacksci.co.uk
Contact: Robert Campbell, Managing Director, +44 1865 206000, robert.campbell@blacksci.co.uk

QUOTE FROM ROBERT CAMPBELL, GROUP MANAGING DIRECTOR: "We are delighted that the STM publishing community has been able to follow up so quickly on the Press Release issued by the STM Association at the start of the International Book Fair at Frankfurt. The enthusiasm for this initiative from the societies for whom we publish has been extremely encouraging."

ELSEVIER SCIENCE www.elsevier.com
Contact: Karen Hunter, Senior Vice President, Elsevier Science, (212) 633-3787, k.hunter@elsevier.com

QUOTE FROM JOHN REGAZZI, MANAGING DIRECTOR, ELECTRONIC PUBLISHING, ELSEVIER SCIENCE: "It is said that 'a rising tide lifts all boats.' By working together to further enhance the value of electronic journals, primary publishers will improve the efficiency and productivity of all scientists."

THE INSTITUTE OF ELECTRICAL AND ELECTRONICS ENGINEERS, INC. (IEEE) www.ieee.org
Contact: Helen L. Horowitz, Staff Director Corporate Communications, (732) 562 6821, h.horowitz@ieee.org

QUOTE FROM LLOYD (PETE) MORLEY, IEEE VICE PRESIDENT, PUBLICATIONS ACTIVITIES, AND INTERIM DEPARTMENT HEAD, ELECTRICAL ENGINEERING, THE UNIVERSITY OF ALABAMA AT TUSCALOOSA: "As a professional association, one of the IEEE's primary goals is to facilitate the dissemination of technical information. Participating in this reference linking initiative is an important way to achieve that goal. Adding new functions to journal articles like reference linking is a major step towards realizing the promise of electronic publishing."

INTERNATIONAL DOI FOUNDATION www.doi.org
Contact: Norman Paskin, Director, International DOI Foundation, +44 1865 843798, n.paskin@doi.org

QUOTE FROM NORMAN PASKIN, DIRECTOR OF THE INTERNATIONAL DOI FOUNDATION: "The Foundation is very pleased to see the commitment to implement DOIs in this large-scale application by major publishing houses way so soon after we have defined a framework for such applications. Scientific communication is founded on persistent links between articles -- citations -- which create a permanent record of the relationships between scientists' publications. Building a system that embodies these links using unique persistent identifiers, actionable on the Web, is an excellent implementation of the DOI."

KLUWER ACADEMIC PUBLISHERS (A WOLTERS KLUWER COMPANY)
www.wolters-kluwer.com
Contact: Alexander Schimmelpenninck, Director Corporate Communications, Wolters Kluwer N.V., tel. +31 20 60 70 335 aschimmelpenninck@wolterskluwer.com

QUOTE FROM JEFF SMITH, PRESIDENT KLUWER ACADEMIC PUBLISHERS: "This initiative is in line with Kluwer Academic Publishers' strategy to meet the specific requirements of scientists to have available a universe of linked scientific content and articles. Meanwhile, we preserve our independence in maintaining the special relationship we are building with our own group of customers."

OXFORD UNIVERSITY PRESS www.oup.co.uk
Contact: Martin J Richardson, Publishing Director, +44 (0)1865 267780, richarm@oup.co.uk

NATURE www.nature.com
Contact: Stefan von Holtzbrinck, Managing Director, Nature Publishing Group, +44 011 171 843 4632

QUOTE FROM JOHANNES VELTEROP, PUBLISHING DIRECTOR NATURE: "This is extremely good news for the active scientists and researchers all over the world. The interest of the users of scientific information is put at the centre of the stage again, and publishers clearly recognise the imperative of serving the research community in the very best way the new technology allows."

SPRINGER-VERLAG www.link.springer-ny.com www.link.springer.de

QUOTE FROM RÜDIGER GEBAUER, PRESIDENT AND CEO, SPRINGER-VERLAG-NY: "Springer has been a long-time supporter of the DOI and reference linking. We recommend that others join this initiative to help facilitate the rapid dissemination of scientific information. Journal article reference linking is just the beginning. This may be the watershed initiative that promotes cross-publisher communication to ultimately enhance the online users experience."

JOHN WILEY & SONS, INC. www.interscience.wiley.com     www.wiley.com
Contact: Susan Spilka, Corporate Communications Director, (212) 850- 6147, sspilka@wiley.com

QUOTE FROM ERIC SWANSON, SENIOR VICE PRESIDENT, STM PUBLISHING: "We strongly encourage broad-based participation in this initiative by primary journal publishers. Publishers need only have online journal content with metadata that can be tagged with DOIs. We believe this reference linking service will enable us to serve our customers better."


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The Newsletter on Serials Pricing Issues (ISSN: 1046-3410) is published by the editor through Academic Technology and Networks at the University of North Carolina at Chapel Hill, as news is available. Editor: Marcia Tuttle, Internet: marcia_tuttle@unc.edu; Telephone: 919 929-3513; Fax: 919 960-0847. Editorial Board: Keith Courtney (Taylor and Francis Ltd), Fred Friend (University College, London), Birdie MacLennan (University of Vermont), Michael Markwith (Swets Subscription Services, Inc.), James Mouw (University of Chicago), Heather Steele (Blackwell's Periodicals Division), David Stern (Yale University), and Scott Wicks (Cornell University).

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