FU Berlin Digitale Dissertation
Natascha Haehling von Lanzenauer : Advertising in Japan Advertising Industry and Creative Work Werbung in Japan
|Abstract| |Table of Contents| |More Information|

Abstract This comprehensive study brings together themes of the subject area "Advertising in Japan" which have previously only been treated individually. Economic aspects such as the advertising industry, the agency scene and marketing topics are discussed in close context with content characteristics as well as social and cultural factors. This study offers specifically: A comprehensive overview of the current state of research and the academic potential of the subject matter A detailed depiction of the economic, organisational, legal and social context A discussion of the content characteristics of Japanese advertising on the basis of specific examples and research work as well as an analysis method created by the author Detailed analyses of long-term advertising campaigns and concepts (case studies of retailers and television broadcasters) Hyperlinks embedded in the text (photos and illustrations)

Table of Contents Download the whole PhDthesis as a zip-tar file or as zip-File For download in PDF format click the chapter title Titel Vorwort Einführung I. Die japanische Werbewirtschaft II. Funktionen und Formen der japanischen Werbung III. Markt und Konsumenten IV. Werbung als Spiegel der Gesellschaft V. Die Untersuchung japanischer Werbung VI. Fallstudien zur Imagewerbung japanischer Unternehmen VII. Schluß Anhang Verzeichnis der Tabellen und Grafiken Abkürzungsverzeichnis Literaturverzeichnis Bildverzeichnis

More Information:
Online available:	http://www.diss.fu-berlin.de/1999/40/indexe.html
Language of PhDThesis:	german
DNB-Sachgruppe:	6 Publizistik
Date of disputation:	18-Feb-99
PhDThesis from:	Department Geschichts- und Kulturwissenschaften, Freie Universität Berlin
First Referee:	Prof. Dr. Sung-Jo Park
Second Referee:	Priv. Doz. Dr. Cheung-Lieh Yu
Contact (Author):	haehling@zedat.fu-berlin.de
Contact (Advisor):	Park@zedat.fu-berlin.de
Date created:	08-Sep-99
Date available:	10-Sep-99

 

---

|| DARWIN|| Digitale Dissertationen || Digitale Dissertationen : Autoren A-Z || Dissertation|| German Version|| FU Berlin|| Seitenanfang ||

---

	Fragen und Kommentare an: darwin@inf.fu-berlin.de
© Freie Universität Berlin 1999